Giving miss call is a Typical Indian activity

Rishav's Personal

Give me a missed call when you are leaving for the cafe and I will see you there.” Doesn’t this sound familiar? We never let go of an opportunity to save money on our calls, and the best way to do this is to resort to missed calls. This is a convenient method to convey a mutually understood message, and saves cash too!

A recent Sri Lankan study titled Teleuse@BOP 08-09 conducted by the Asian ICT thinktank Lirneasia and reported by The Times of India says that giving missed calls is an Indian trait.

Giving a missed call may also mean that the person who gets it is to call back. Off late, “giving a missed call” has become a common phrase amongst people, and the habit may soon replace our good old SMS.

What could be the reason behind the tendency of the Indian populace to give missed calls? With the Telecom giants slashing rates
as days go by and handsets getting cheaper, owning a mobile phone is not a distant dream for many. As recently reported , about 40 percent of the future 250 million Indian wireless subscribers will be from the rural areas. This clearly signifies that India’s booming mobile telephony sector will continue its steady upward march with a major share of its growth originating from the rural areas.

Do you guys agree that giving missed calls is a habit unique to Indians? Is giving a missed call your way of saving money too? Do you think that if telecom companies further slash tariff rates and mobiles become cheaper, Indians would drop the habit? Let me know your thoughts on the issue in our comments section below.

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6 Comments

6 Comments

  1. noniSeloUnomo  •  Mar 9, 2009 @8:11 pm

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  3. Nirmali Sivapragasam  •  Mar 11, 2009 @10:46 am

    Findings from the LIRNEasia’s Teleuse@BOP2 study conducted in 2006 find that although the practice of missed calling may have originated as a cost-minimizing strategy, it now may have become more of a ‘strategy of convenience’.

    Furthermore, the last study, which included a small sample of non-BOP users (belonging to SEC levels of A, B and C) found that missed calling was popular at all levels of socio-economic pyramid. This is highlighted by the 2007 account of T.V. Ramachandran, CEO of the Cellular Operators’ Association of India CEO of Bharti Airtel, Sunil Mittal, missed calls in order that he does not disturb Mittal in case he is at a meeting (http://inhome.rediff.com/money/2007/feb/03call.htm).

    A more detailed account of the use of missed calling among users in 2006 can be found in a research paper prepared by LIRNEasia, entitled, “Hit me a missed calling: The use of missed calls at the BOP”, available at: http://www.cprsouth.org/sites/default/files/Nirmali%20Sivapragasam.pdf.

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